Welcome to the Session!
Brand Consulting Sessions help you uncover what makes your brand unique through deep discussions on values, mission, audience, and more. This understanding lays the groundwork for a strong brand strategy, empowering you to create a compelling brand that stands out. These discovery sessions provide a comprehensive Brand Needs Assessment to identify strengths and opportunities.
Sessions are customized based on your brand development stage. Whether you need a full workshop or a high-level design objective discovery, we cater to your needs. If you're uncertain about where to begin or how your business aligns with your brand, the full collaborative workshop is recommended.
What a Brand Needs Assessment Aims to Reveal
▸ Identify areas where your business operations intersect with your branding and marketing strategies.
▸ How to elevate your business by embracing a brand-focused approach, informed by understanding how successful brands use strategic thinking.
▸ Discover any gaps in your business model and assess their impact on your business/brand’s growth.
▸ Identify actions to overcome roadblocks hindering your brand/business’s growth.
▸ Gain clarity on your brand's visual design objectives
▸ Gain clarity on your messaging to effectively reach your target customer
▸ Discover actionable steps to define your position in the marketplace and stand out effectively.
A Way to Look at Brand Design, Where are You in Your Branding Stage?
For those feeling adrift without a paddle, let's do our best to simplify it. Branding is the intentional act of shaping the meaning and experience of a brand.
So, imagine creating your brand design is like designing a custom car for your business AND your customers. Just as you'd tailor a car to meet your specific needs and those of your passengers, your brand design should cater to your business goals and your audience's preferences.
Consider the Details
Excerpt Slide from RMCii Design's Brand Design Guidebook
How will your brand 'car' look and feel? What features does it need to serve both you and your customers effectively? Will it be a high-speed racer, designed to make a bold statement and capture attention? Or perhaps it's a comfortable cruiser, perfect for leisurely journeys and enjoyable experiences.
By envisioning your brand as a custom-designed car, you can ensure it's not only visually appealing but also perfectly aligned with your business objectives and your audience's desires.
How the Sessions are Done
These consulting sessions are designed for both developing and existing brands/businesses to begin exploring and formulating their brand strategy. Whether we're re-imagining a vision or starting from scratch, these sessions kickstart the brand strategy process, allowing for an agile yet comprehensive method to enhance your branding efforts.
The calls are recorded interviews over Zoom or Google Meet. An audit of your responses will be conducted to populate the information needed to inform the assessments. You may request a copy of the call for your records.
Choosing Your Sessions
When selecting a session that best suits your needs, you have several options to choose from. The Brand Discovery and Brand Visualization sessions each include two calls: one initial session and a follow-up call.
Alternatively, you can opt for the full workshop, which consists of three calls in total. You have the flexibility to choose the session structure that works best for you: either the Discovery session, the Visualization session, or the full workshop with all three calls. Below is a brief description of each session option...
• Brand Discovery Session: Brand Design and Business Alignment - 2 sessions
• Brand Visualization Session: Visual Design, Personality, & Messaging - 2 sessions
• Full Workshop: Covers all aspects of the brand and consists of 3-4 sessions in total
For the full workshop: After each session, I conduct an audit and provide you with a comprehensive document outlining the identified problems and potential solutions. This document is kept for your records to use as a guide in your branding efforts.
3 Sessions Overview for a Full Workshop
1. Brand Discovery Session
Gather high-level information about your business and brand
2. Brand Visualization Session
Gain Insights on the physical, psychological, and emotional traits that the brand personifies and identify the customer's "needs state"
3. Next Stepping "The Follow-Up" Session
Observations & Recommendations & Brand Strategy Tools
1. Brand Discovery Session, Overview
The Brand Discovery session is a crucial step in understanding how your business aligns with your brand's current position and future potential. The purpose of this interview is to gain insight into your brand and gather valuable information about various aspects of your business.
This interview typically takes anywhere from 1-2 hours, depending on the depth of information you provide. It's an interactive session where we collaborate to gather the insights needed to shape your brand's future success. Below are some of the criteria we will cover...
Business
Processes
Customers
Products/Services
Successes & Challenges
Goals
2. Brand Visualization Session, Overview
In this session, we aim to deeply understand the customer's needs and motivations in order to align the brand's visual design with their expectations and aspirations. Known as the Stakeholder Interview, all brand stakeholders need to attend individually to ensure alignment. By understanding the physical, psychological, and emotional traits that the brand embodies, as well as the 'needs state' of the customer, stakeholders can align their efforts to create a cohesive brand experience. This alignment is essential for building a strong brand identity that resonates with customers and drives success.
This session is typically divided into two parts: the Brand Visualization Session and the follow-up, which are the Observations and Recommendations from the Discovery Session. If our workshop only includes one session, parts 1 or 2 may not be included. Depending on these factors, this interview typically takes anywhere from 2-4 hours.
3. Next Stepping "The Follow-Up" Session, Overview
This is the final session. Whether you've participated in a full workshop, partaken in individual sessions, or had a consultative approach via a call, this session will outline a strategic roadmap for your brand's growth. We'll review insights from the sessions we've completed focused on your brand. We'll discuss how to use recommended brand strategy tools to tailor a strategy that meets your specific needs.
Ready to start? Let's choose the right branding path for you. Whether you opt for our Brand Discovery, Brand Visualization, or the comprehensive Full Workshop, I'm here to guide you toward a compelling brand identity that resonates with your audience.
See if we're a right fit by booking a Free Brand Consultation
What People Have Said About Their Experience
Leo M. - Technology, Healthcare, Faith Industries, 2023
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Rob has an immense talent for thinking outside the box of traditional marketing/branding. He uses proven methodologies and real-world experiences to garner success through creative media. More importantly, he was able to identify a gap through the brand assessment process that would allow me to pivot and focus on alternative customer channels. Rob would be an asset and contributor to any business looking to change the paradigm of brand recognition.
Paris R. - Video Production Industry, 2023
⭐️⭐️⭐️⭐️⭐️
The best part of working with Rob would be the insight he gave me about figuring out how to effectively position myself in my industry. The branding helped me get focused on how I was going to deliver my message to my targeted audience. I highly recommend working with RMCii design!
Lane F. - Real Estate Industry, 2022
⭐️⭐️⭐️⭐️⭐️
I was extremely impressed with how Rob was able to take my answers to the creative questions about my brand. I was very impressed as well by the explanation of the creative designs and how he explained the application of the answers to come up with the creative design!
