CLIENT: DELTA PERSPECTIVE
Project: Brand Identity
Background
Delta Perspective based out of Boise, ID is a trusted resource for strategic advisory, project and program management, process improvement, change management, supply chain, operations consulting, branding strategy, and staff sourcing.
The Challenge
The objective was for us to establish a brand identity system around their current logo that encompassed their core values, objectives, and visual messaging that would speak to their clients. They wanted to portray their visual identity in a focused, modern, precise way, but to also express their openness to creativity. The deliverables were a simple website containing copy that expressed this message, font/color choices, edited photography, and icons converted to simple motion graphics. They wanted the blue to represent a special message of exploration, discovery, and task execution.
