Introduction
A LOGO is like the face of a brand— it’s what people recognize and remember. To make sure it’s unique and catches attention in the market, we start by researching and discovering before we even begin the design phase. Our ultimate goal is to create a logo that truly represents the brand and sets it apart from the rest.
3 PHASES
1. Prep - Discovery & Research: Gathering the ingredients
2. Design - Execution: Cooking it up
3. Delivery - File Transfer: Presenting your dish, sharing it with everyone, and receiving feedback.
These stages ensure that your project, from start to finish, is well-prepared, creatively executed, and thoughtfully delivered.
PHASE 01
Prep Stage in 4 Steps
• Questionnaire/MoodBoard
• Research
• Word Mapping
• Confirmation
Questionnaire/MoodBoard:
Fill out JOTFORM questions and submit your reference content/ imagery.
Research:
There are 5 criteria of communication for Logos/Marks. Distinctiveness, Relevance, Memorability, Extendability, Depth. In other words, it must be fresh, relevant, memorable, meaningful, and scaleable on all applications.
With this in mind, RMC will do the assessment based on the content you have provided, then we will confirm direction together.
Word Mapping:
Helps establish 3 main attributes to lead the design of your logo. This strategy is based on an ancient idea, first discussed by Aristotle. He suggested that the definition of a noun must include the category to which the concept belongs as well as features that distinguish it from other members of that category. (Schwartz & Raphael, 1985).
In this example, the final attributes were:
Pain Relief, Movement, Stability
PHASE 02
Design Stage
• Rapid Prototyping in B&W
• Establish Colors
• Find Patterns
• Find Fonts
Then we will submit the LOGO concept amount based on the project scope.
Getting in-Line
We'll have an alignment call to confirm the direction
PHASE 03
Delivery Stage
RMC will submit mockups so we can catch the feel of real-life production.
• Digitize Prototype
• Mockup
• Submit for Approvals
Make sure that we're in line
Focus & Refine
Confirm Finals
FINAL DELIVERY
Ready to get started?
Send us a message about your project type and let's Rock and Roll!